Watson (What’s on?) is a Swiss news portal having a partnership with t-online and Zeit Online. They focus on the younger generation in Switzerland and Germany and they want to build a completely new user experience in the area of news and entertainment. I was an employee and Art Director of Ogilvy Switzerland during that project. The goal was to create a digital awareness campaign. So we developed out-home-ideas like a huge touchscreen located in a shopping center. This screen allowed random users to type in keywords and the result was a selection of short videos matching their search. The campaign also included social media content, banners, and videos in Watson’s relaxed, young, and direct style.

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Ogilvy Switzerland is the owner of this project (www.ogilvy.ch)