Watson

Digital Campaign

Watson (What’s on?) is a Swiss news portal having a partnership with t-online and Zeit Online. They focus on the younger generation in Switzerland and Germany and they want to build a completely new user experience in the area of news and entertainment. I was an employee and Art Director of Ogilvy Switzerland during that project. The goal was to create a digital awareness campaign. So we developed out-home-ideas like a huge touchscreen located in a shopping center. This screen allowed random users to type in keywords and the result was a selection of short videos matching their search. The campaign also included social media content, banners, and videos in Watson’s relaxed, young, and direct style.

Ogilvy Switzerland is the owner of this project (www.ogilvy.ch)

READY TO WORK TOGETHER?